Lightning Sales Ops: Building Salesforce for Sales Development Teams
Sales Development Representatives are the driving force behind revenue growth, yet their tooling often lags behind the innovation expected of them. Imagine an environment where every click in Salesforce enhances productivity rather than hinders it—a landscape where SDRs celebrate their system for its efficiency and seamless integration. This book unlocks that potential, offering actionable strategies to refine Salesforce workflows, eliminate manual bottlenecks, and transform the user experience into a competitive advantage. No more excuses for clunky processes or peers struggling with outdated CRM setups; rather, unlock the full power of your reps' daily tools with streamlined, intuitive design.
With clear, step-by-step guidance tailored for the non-technical admin, readers discover how to craft "legendary" Salesforce configurations. The focus is on real-world impact: reducing friction in lead management, automating repetitive tasks, and creating a system that feels as intuitive as breathing. Reps gain back hours daily, reallocating time to high-value activities that drive conversions.The result? A more engaged, happier sales team and a measurable uptick in growth metrics. It’s time to align your CRM with your people’s needs, not the other way around.
Pros:
• Streamlined workflows for faster铅 development cycles
• Focuses on practical, admin-amiable solutions
• Enhances user satisfaction through intuitive design
• Bypasses frustrating manual steps in Salesforce
• Measurable boost in productivity and efficiency
Cons:
• Assumes some familiarity with Salesforce admin
• May require initial setup time investment
• Less suited for organizations with custom-heavy CRM implementations
Details | Highlights |
---|---|
Author | Moore-Lake |
Pages | 194 |
Format | Paperback |
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
In the world of sales, many of us are trained to rely on logical arguments, data-driven pitches, and meticulous diagnostic questions. Yet,as the field remains challenging,it's clear that this approach often falls short. Buyers today are looking for more than just facts; they crave connection and understanding. this innovative approach teaches you how to weave compelling stories into your sales process, transforming cold calls into meaningful conversations that resonate on an emotional level. By learning how to build trust and rapport through storytelling, you can effortlessly guide your clients toward a yes, leveraging the natural human tendency to connect through narratives that feel authentic and inspiring.
what makes this method so effective? It taps into the science of how decisions are truly made—primarily driven by emotions rather than cold logic. The book provides a structured framework to craft stories that activate trust, overcome skepticism, and create genuine connections. From empathic listening to building a personal database of stories, the strategies are practical, actionable, and backed by breakthroughs in neuroscience. Whether you're a seasoned sales professional or just starting out, this guide offers the tools to elevate your craft, making your interactions not just more accomplished but deeply humanizing and memorable.
Advantages & considerations
- Builds deeper connections with clients through emotion-driven stories.
- Turns skepticism into trust using scientifically-backed techniques.
- Provides a step-by-step framework for crafting and delivering stories.
- Enhances buyer engagement and increases conversion rates.
Cons:
- May require a shift in traditional sales methodology.
- Success depends on consistent practice and emotional intelligence.
- Not suitable for all types of sales or industries without adaptation.
Key Features | Benefit |
---|---|
Storytelling Framework | Transforms pitches into compelling narratives. |
Empathic Listening | Unlocks deeper client needs and trust. |
Neuroscience Integration | Leverages emotional decision-making. |
The Sales manager's Guide to Greatness: 10 Essential Strategies for leading your Team to the Top
Is your sales team lagging behind expectations, and you're feeling the pressure to turn things around quickly? Rather than replacing salespeople, focus on enhancing your leadership skills. This resource provides straightforward guidance for sales managers seeking to elevate their team's performance.By adopting the ten practical strategies, skills, and tools outlined, you can overcome common management obstacles and propel your team ahead of competitors. Learn to identify and shift detrimental rep instincts, prioritize proactive actions over distractions, and enhance coaching time, leading to increased accountability and driven results. Whether it's mastering the art of hiring top sales talent, integrating the buyer's journey into your process, or improving forecasting accuracy, the advice is actionable and immediately applicable.
Transform your sales leadership by gaining insights into the six rep instincts that hinder management effectiveness and replacing them with a stronger, more inspiring leadership mindset. The book empowers you to become more strategic, deliver high-impact coaching, and achieve breakthrough sales outcomes. With techniques for handling challenging conversations, identifying and resolving performance issues, and coaching deals to close, you'll find the tools you need to drive your team to extraordinary heights. By implementing these strategies, you can reclaim your time, focus on what truly matters, and create a high-performing, customer-driven sales force.
Pros: Immediate, actionable strategies for sales advancement; Insights into common sales team challenges; focus on leader conversion; real-world tools for hiring and coaching; enhanced forecasting accuracy; increased team accountability and drive; strategic guidance for high-performance sales.
Cons: May require a shift in existing management habits; some strategies may require consistent practice; depends on willingness to implement changes within the team.
Key Benefits | Features |
---|---|
Boost team performance | 10 practical strategies |
Improve hiring decisions | Six rep instinct insights |
Coaching techniques |
Ignite Your Passion

The Sales manager's Guide to Greatness: 10 Essential Strategies for Leading Your Team to the Top
Learn the six sales rep instincts that can cripple your management effectiveness, and replace these instincts with a more powerful leadership mindset.

what Great Salespeople Do: the Science of Selling Through Emotional Connection and the Power of story
Discover how emotional connection and storytelling transform sales performance.

Lightning Sales Ops: building Salesforce for Sales Development Teams
Optimize your Salesforce for sales development teams with streamlined strategies.